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Bali Tourism Branding
The Strategy to Build Bali Tourism Image

Branding represent the important aspect of tourism commodity that previously Bali it self do not has the brand name and finally start to strive it on December 2006 that is attended by the Gubenur of Bali Mr. Dewa Made Beratha. The activities compiled in clear schedule, complete and its performance calendar so that at the end of Mei 2007 altogether have finished and on June 2007 will be launched in conjunction with the Bali Artistry Party (Pesta Kesenian Bali- PKB) who will be attended by the President of Susilo Bambang Yudhoyono. According to coordinator of Bali Branding Team, they optimist altogether will finish on schedule after obtaining a lot of input during the step research.

Bali Branding, the Strategy to Build Tourism Image

Previously, when the Bali tourism is booming, Bali it self already has brand name that most are contributed by tourists who has come to visit Bali Island. The name of Bali is well known previously as the Island of God, the Last Paradise, the World's Best Island , Morning of the World, The Inspiration Island and others. As the input that is deputized by the society group, farmer, merchant, fisherman, tourism perpetrator, social custom figure and also the international and domestic tourists. Still be related with that matter, they do the circumstantial interview by 150 elite figures in Bali, spiritual leader, cultural, actor, and he/she in principal academician look for the universal value becoming characteristic or Bali identity . The a ttendance of Bali Branding is confessed to represent the Bali tourism. By new branding is expected Bali tourism image returns jacked up. Thereby tourism which is this five last year is drawn can be enthusiastic return. In turn, it will bring the effect of domino or multiplier effect for economics entire of Bali

Released on 06 April 2007 - sourced from Bali Post 05 April 2007
At 12:30 - Balistarisland.com

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